Pipe Text 

Overview

Pipe Text allows users to dynamically insert data into survey questions while building surveys. Instead of manually typing repetitive information, users can pull values directly from previously answered survey questions, contact properties, or survey metadata.

This helps create more personalized and contextual survey experiences for respondents.

For example, if a respondent previously entered their product name, city, or service type, that value can automatically appear in later questions using Pipe Text.

Pipe Text can be used with:

• Previous Survey Questions
• Contact Properties
• Survey Metadata

When inserted, Pipe Text appears directly inside the question text as a dynamic value placeholder.

When to use it:
Use Pipe Text when you want to personalize survey questions, reuse earlier responses, or dynamically display respondent-specific information.

Use Pipe Text in follow-up questions to create more conversational and personalized surveys.

Key Use Cases

• Personalize survey questions dynamically
• Reuse answers from previous questions
• Insert contact information into surveys
• Display metadata-based contextual information
• Create conversational survey experiences

How to Use Pipe Text

How to Access Pipe Text

1. Open the Survey Builder
2. Select the question where you want to add Pipe Text
3. While editing the question text, click the {A} Pipe Text icon from the toolbar

Available Pipe Text Sources

Pipe Text supports multiple data sources that can be inserted into questions dynamically.

Available sources include:

• Survey Questions
• Contact Properties
• Metadata

Users can select the required source depending on what information they want to display inside the question.

Use Pipe Text from Survey Questions

Pipe Text can pull responses from previously asked survey questions.

To use a previous question response:

1. Click the {A} Pipe Text icon
2. Select Survey Question
3. Choose the required previously asked question
4. Insert it into the question text

For example:

• “How satisfied are you with [Product Name]?”
• “[Previous Answer]” automatically fills based on respondent input.

Only previously asked survey questions can be used as Pipe Text sources.

Use Pipe Text from Contact Properties

Users can insert saved contact information into survey questions using Contact Properties.

To use Contact Properties:

1. Click the {A} Pipe Text icon
2. Select Contact Property
3. Choose the required property
4. Insert it into the question text

This is useful for displaying:

• Customer Name
• Region
• Department
• Customer Type

The selected property automatically appears for the respondent during the survey.

Use Pipe Text from Metadata

Pipe Text also supports Survey Metadata values.

To insert metadata:

1. Click the {A} Pipe Text icon
2. Select Metadata
3. Choose the required metadata field
4. Insert it into the question

This helps display contextual information such as:

• Store Name
• Campaign Name
• Service Type
• Location

Metadata values are dynamically populated based on the survey distribution setup.

How Pipe Text Appears in Questions

Once inserted, Pipe Text appears inside the question editor as a highlighted dynamic field placeholder.

During survey response collection, respondents see the actual value instead of the placeholder token.

Editing or Removing Pipe Text

Pipe Text placeholders can be edited or removed directly from the question editor.

Users can:

• Remove a placeholder using the close (×) option
• Replace it with another Pipe Text value
• Continue editing the surrounding question text normally

Best Practices for Using Pipe Text

To create better respondent experiences:

• Use Pipe Text only when relevant to the question context
• Prefer short and meaningful dynamic values
• Ensure referenced questions appear earlier in the survey
• Use Contact Properties and Metadata for personalization without increasing survey length

If the selected Pipe Text source does not contain a value, the question may appear incomplete during survey response collection.