Feature Overview

It is one of the most widely used question formats in surveys because it is fast to answer, easy to analyse, response rate is high and flexible enough to cover a wide range of research scenarios.

How to Access the Feature

1. Go to the Build section of your survey

2. Click on Editor from the left sidebar

3. Click on "Add next Question" .

4. In the question type list, select Multiple Choice.

Formatting Answer Choice

Once you have added a Multiple Choice question, the right panel gives you several options to configure & formate it exactly how you need.

1. When you click on the any option this Dropdown icon will appear.

2. To manage your answer choices, click the checkbox icon at the top right of the question. A dropdown menu will appear with the following options.

1. Bulk Choices
   

Instead of typing choices one by one, use Bulk Choices to paste a full list at once. This is especially useful when you have a long list of items for example, a list of product categories or country names.

Each line becomes one answer option

Have a long list of choices? No need to type them in one at a time! If you have the list in a spreadsheet, or even in a Word document, you can simply copy the entire list and paste it into the first choice in SurveySensum. we will populate the list for you. Make sure the list is formatted so there is one line break in between each choice.

Adds a new blank choice field at a specific position in the list.

if you want to Add new choice in between particular two existing choices then use insert choice.

Deletes the selected choice from the list.

When enabled, selecting one specific choice automatically deselects all other choices the respondent may have picked.

This is useful for options like "None of the above" or "Not applicable."

Adds an open-ended "Other" field where respondents can type in their own answer if none of the listed options fits.

This is valuable when your list may not be exhaustive.

Asking "How did you hear about us?" — a respondent found you through a Podcast, which wasn't listed.

Allows you to organise choices into logical groups or categories within the same question.

Once assigned, choices are visually grouped under their group name on the survey, making it easier for respondents to scan and select the right answer

 when you have a long list of choices that naturally fall into categories

How to use it:

click on the Assign to Group to expand the group panel

Type a new group name in the "Enter a group name" field, or select an existing group from the list

The choice will now appear nested under that group in the survey

Must Toggle on Multiple Selection to allow respondents to pick more than one answer from different group.

Question Settings

you will find the following settings that apply to the question as a whole:

1. Add Description Text
   

Toggle this ON to add a supporting description below your question text.

Use this to provide context, instructions, or clarifications

When enabled, respondents cannot proceed to the next page or submit the survey without answering this question

Hides this question from the respondent entirely. This is useful when the question is used to carry logic or piped data behind the scenes, but should not be visible on the survey form.

Upload a supporting image (JPEG, JPG, or PNG, under 4 MB) and video (MOV, MP4, or GIF, under 10 MB) to the question. This is useful for visual product tests, image-based recognition questions, or brand logo identification tasks.

This setting controls how many choices a respondent is allowed to pick.

By default, the question is set to single selection — meaning the respondent can pick only one answer.

Toggle on Multiple Selection to allow respondents to pick more than one answer.

 Use Case — Single Selection: "What is your preferred payment method?" — A respondent can only pick one: Credit Card, UPI, or Net Banking.

Use Case — Multiple Selection: "Which payment methods do you use?" — A respondent can pick all that apply: Credit Card, UPI, and Net Banking.

Respondents can select as many options as they like.

Use this when you want truly open multi-select behaviour — for example, "Select all the features you use in the Dashboard."

Respondents must select an exact number of choices — no more, no less.

Use this when you want forced prioritisation.

Respondents must select a minimum and maximum number of choices.

This gives flexibility while still enforcing a meaningful response.

1. View Choices in Dropdown

This setting ON to display your answer choices inside a dropdown menu instead of showing them as a visible list.







This is useful when you have a large number of options and want to keep the question compact on the page.









2. Randomise Choice
   

Randomise Choice ON to shuffle the order of answer options each time a respondent sees the question.

This reduces order bias — the tendency of respondents to select the first or last option simply because of its position.

You can also use the dropdown after toggle on the Randomise choice to select specific choices that shouldn't be randomised.

 while keeping them fixed in place (like "None of the above") .

Example:- 

You are asking "Which brand do you prefer?" with options like Nike, Adidas, Puma, and "I don't follow any brand" — you want to keep that last option always at the bottom so it never appears mid-list and confuses respondents.

 

How Randomisation Works with Groups

When you turn on Randomise Choice from the question settings, the randomisation applies to groups as a whole and to any choices that sit outside a group. It does not randomise the individual choices inside a group.

In simple terms:

• The order of groups will be shuffled
• The order of ungrouped choices will be shuffled
• The choices inside a group will stay in their original fixed order
  

Only Group Name

Shuffles the order of groups for each respondent. Use this when you want to avoid respondents always focusing on the first group.

One respondent sees Delivery Issues first, another sees Payment Issues first.

Shuffles choices inside a specific group. Use this when you want to reduce bias within a particular category.

Inside Delivery Issues, one respondent sees "Order delayed" first, another sees "Order cancelled" first.