Question Types

Overview

Question Types define how you collect responses in your survey. Choosing the right question type helps you gather accurate data, improve response quality, and create a better survey experience. SurveySensum offers a variety of question formats—from simple selection-based questions to advanced grids and scale-based questions—so you can design surveys that match your research needs.

Key Use Cases

• Collect structured and easy-to-analyze responses
• Measure opinions, satisfaction, and behavior
• Compare multiple items efficiently
• Capture both quantitative and qualitative feedback
• Improve response rates with intuitive question formats

Multiple Choice

Overview

The Multiple Choice question type allows respondents to select one or more answers from a predefined list. It is one of the most commonly used formats because it is quick to answer, easy to analyse, and highly flexible for different use cases.

Key Features

• Single & Multiple Selection – Allow one or multiple answers
• Bulk Choice Upload – Add long lists quickly
• Other Option – Let respondents enter custom answers
• Mutually Exclusive Options – Useful for “None of the above”
• Choice Grouping – Organize options into categories
• Randomisation – Reduce bias by shuffling options
• Dropdown View – Compact display for long lists

When to Use

• When you want quick, structured responses
• For preference, selection, or usage-based questions
• When predefined answer options are sufficient
  

Matrix (Grid) Questions

Overview

The Matrix (Grid) question type allows you to evaluate multiple items using the same set of answer options within a single question. This helps keep surveys concise while collecting rich, structured data.

Key Features

• Multiple Grid Types – Simple Grid, Bipolar, Rank Order, Text Entry, Dropdown
• Compact Data Collection – Capture multiple responses in one view
• Flexible Input Styles – Radio buttons, checkboxes, text fields, dropdowns
• Randomisation – Shuffle rows or columns to reduce bias
• Responsive Layout – Grid, Accordion, or Auto view for different devices
• Choice Visibility Control – Show/hide options for specific rows

When to Use

• When comparing multiple items on the same scale
• For satisfaction, preference, or evaluation questions
• When you want to reduce survey length without losing detail

Scale-Based Questions

Overview

Scale-based questions help measure user sentiment, satisfaction, or experience using a defined scale. These are widely used in feedback surveys to quantify opinions and track performance over time.

Common Types

• NPS (Net Promoter Score) – Measures customer loyalty
• CSAT (Customer Satisfaction Score) – Measures satisfaction with an experience
• CES (Customer Effort Score) – Measures ease of interaction
• Likert Scale – Measures agreement or opinion
• Rating Scale – General rating (e.g., 1–5 or 1–10)

Key Features

• Customizable Scales – Define range (e.g., 1–5, 1–10)
• Visual Icons – Stars, emojis, hearts, etc.
• Follow-up Questions – Capture reasons behind ratings
• Branding Options – Add logos and brand identity
• Mobile Optimization – Smooth experience across devices

When to Use

• To measure satisfaction, loyalty, or effort
• For benchmarking and tracking trends over time
• When you need quantifiable insights

Important Notes

• Choose question types based on your objective (qualitative vs quantitative)
• Keep surveys simple and avoid overloading with complex formats
• Use a mix of question types for better insights
• Ensure clarity in question wording and answer options