What is Metadata and when it is used?
Metadata is an additional property that we can embed in the survey. It is received along with the response from the user and makes tracking easier in case of anonymous responses. Create a new property by clicking on "Add metadata" button. The left column is the name of the property and the right column is the value.
For example when you have a single survey for the customer service team and want to differentiate which agent got what rating (different campaigns for different agents), you can use metadata to include the 'agent name' which will help identify the agent and it will be visible in the metrics section like:
A new column will be created with the name of the metadata to make it trackable and easier to close the internal loop
NOTE : You must apply the Survey to your email as a last step, right before clicking on the Send button.
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